What SEO is- How you can understand SEO

SEO (Search Engine Optimization)

 

What is SEO (Search Engine Optimization)? 

 

To put it best it is the ability of your web site to be searchable by internet users trying to locate your business for products or services you offer. Optimizing a web site based on the most important aspects of your business, for example let’s say you sell baseball equipment. Your main products could be baseball gloves, baseball bats, baseball uniforms, baseball hats, baseballs, etc. These main items of interest are considered keywords for consumers to search on the internet search engines for products they need. Keywords are single or multiple words (phrases) that seem to be logical search criteria for consumers. If you went to google and typed in find baseball gloves the search engine would find relevant keyword terms that match your request. Keywords are vital for the success of a web site but it does not end with just listing keywords in your tags. Utilizing your keywords within a content rich web page helps to emphasis the suggested keywords. Using anchors to direct links from these keywords on your web page to specific web pages within the structure of your web site are vital as well. Your home page might be saved as index.htm or index.html and another page is called baseballgloves.html. The keyword baseball gloves is now much stronger based upon the use of a keyword and naming a web page specific to that keyword.

 

The description of your web site is also very important to SEO. Using the same example Baseball equipment as a product you sell, your description tag for your web site can read something like this - The most affordable baseball equipment and all the top brand baseball equipment. Though this is not how I would exactly state it but you get the idea. The description of the web site should be utilized within the content rich web page created. Keywords and descriptions should be utilized within the first 100 or so words on your web page. 

 

Robot files or robot meta tags should be utilized to allow the search engines to index your site and know when to return to re-index your site and where it should be distributed, i.e. globally, locally, regionally etc.

Verification on search engines like google are important as well. Google allows you for free to verify a web site and add a meta tag for the search engine to pick up. Adding a site map.xml on the completion of your web site is another great way for the search engines to follow a path. The submission of a sitemap.xml is also a free service provided by google and like search engines.

 

Creating or starting and In bound link campaign is a way to get some legitimacy to your web site. Web sites are ranked over time and this ranking is what brings you to the front or top of a searched criteria. Page rank for new web sites start typically at zero. It is not an overnight change that you will go to a 3, 4, or 5 in page ranking. Some web sites never leave the basement and stay at zero. If you are not using some meta tags to gain organic listing and ranking you are probably at zero. The in bound links come from web sites that you seek out and link independently to your web site. Strong in bound links and the number of these strong in bound links raise your own web site to a higher ranking and page listing with search engines.

 

To view your own in bound links go to yahoo.com and in the search area type in link:www.yourwebsiteurl you will see how many inner page links you have and how many in bound links you have and where they come from.

Keeping on that same line of thinking it is important for your web site not to have to many outbound links. This does nothing but hurt you for page ranking. Obviously some may be required but don’t fill up a your web site with links that are directed all over the place just because you think having affiliate banner ads or cool web sites are the things your customers want to see.

 

Keep in Mind the rule: Content is King!!

Don’t fill up your web site with so many images and very little text. It is strange but people do like to read and not just look at nice pictures. Content rich pages are crawled and the use of keywords and descriptions can be located throughout your pages. Give your content heading classes, this will give emphasis to certain sections of your content rich pages that utilized and strengthen the use of your keywords. If you are going to use images make sure to give them an ALT attribute that utilizes the keywords. 

 

Now a days a Blog page or a social networking site is a fantastic idea for your online advertising to compliment your web site. More often than not you can get a blog page going for no charge or next to no cost. I still believe you should allow a professional web developer to design and maintain your web site but a social networking profile, blog, or site is something that you should moderate and add content to. They are a lot of fun and it starts to give you some basic knowledge on how the internet works in reference to the use of content, images, meta tags etc.

 

There is no one thing that will make your site more visible. It is the combination of many things. We know many tricks or to put it better we realize the process that creates better searchability and promotes a higher ranking. Some of these tips and processes are at no cost, it is what we do for our clients. Some are at a cost and we try to keep that cost down as best we can. We consult our clients to let them understand why certain things are needed and why doing certain things can create a higher ranking and visibility in search engine listings.

 

We of course are not going to divulge all our secrets to the public. If we did we wouldn’t feel we have the advantage over the other guys. What we will state is there is methods to get the results you are after. We are pleased that many of clients enjoy the first page on such search engines as google, yahoo, ask, msn, etc.

 

SEO is an important service to us since we started really learning how and why some web sites are ranked so high. We promise that it is important to us to have you be the most visible possible. With your help and our direction your company can achieve a high ranking success.

 

To use us as a SEO consultant please email us at sales@currenthouseproductions.com

 

For information on basic functionality of SEO please feel free to ask a question via email to info@currenthouseproductions.com